WE HELP COMPANIES
TELL BETTER STORIES.
Storytelling makes complicated subjects like generative AI, telecommunications and financial services easier for customers and employees to understand.
At Joe Zeff Design, we approach storytelling with a journalist’s mindset. We chase down the story, asking the right questions and digging deep to uncover the details that matter most. Then we synthesize, simplify, and shape those insights into stories, bringing them to life through augmented reality, billboards, bus wraps, eBooks, holograms, infographics, interactive sales tools, microsites, videos — whatever it takes to engage your audience.
We honed our craft at publications like The New York Times and TIME magazine, learning how to cut through complexity and make information resonate. We’ve put that experience to work for some of the world’s biggest companies — Amazon Web Services, T-Mobile for Business, JPMorganChase, Nike, American Express Global Business Travel, AT&T Business, and Delta Air Lines — helping them use storytelling to achieve meaningful results.
We make things simple. And smart. And fun.
Visual storytelling
Explain your product or service to amplify what makes it special or different
Interactive content
Convert websites, sales tools and trade show booths into experiences
Infographics
Simplify complex content using illustration, animation and interactivity
Augmented reality
Deliver experiences anyone can access through QR codes and hyperlinks
Business storytelling
-
![]()
We developed the AWS Gamechangers campaign for Amazon Web Services to put a face on generative AI, showing how their partners and customers are transforming business.
-
![]()
AT&T Business sells hundreds of products and services. We created an interactive story that helps conference attendees understand how the parts connect.
-
![]()
We helped Black & Veatch, one of the world’s largest engineering firms, tell its story about critical infrastructure, and how they make what’s invisible invaluable.
-
![]()
We partnered with the Pittsburgh Robotics Network to create a microsite that makes the region’s ecosystem of companies, schools and organizations easier to see.
-
![]()
We worked with International Meetings & Science, a WPP agency focused on medical education, to put a new face on their website and help people see what they do.
-
![]()
Travelers looked to American Express Global Business Travel for answers as travel restrictions were lifted, so we designed a responsive microsite to provide the information people needed most.
-
![]()
An interactive graphic for Time magazine about Pittsburgh-based Astrobotic and its Peregrine lander now welcomes visitors on a giant touchscreen at Pittsburgh’s Moonshot Museum.
Joe Zeff Design is a proud partner of the Pittsburgh Pirates.
The best stories start in Pittsburgh.
We’re right smack in the middle of a revolution here. More than 100 robotics companies call Pittsburgh home. Carnegie Mellon and the University of Pittsburgh are fueling an AI boom that’s giving rise to a new generation of industry-changing unicorns. Google, Meta, Amazon, Apple . . . . they’re all here. Duolingo, too. This is a city that keeps reinventing itself and is now setting the pace for what’s next. Austin? Seattle? Harumph. The future’s being built here, and we’re proud to be a part of it.
