Our experience turning ideas into images on the covers of hundreds of magazines has led to opportunities to help several major corporations develop impactful branding and messaging.

We developed a new global employment brand for PepsiCo and play an ongoing role in brand management. We created the “possibilities” brand as a way to convey the limitless opportunities that come from working for a company as large and diversified as PepsiCo. The brand campaign includes a style guide with logos and applications; video documentaries shot worldwide to profile employees who embody the brand; a careers website and microsite that enable candidates to interact with the company; mobile and tablet apps; trade show displays and promotional items; and more. We directed other aspects of the campaign: creating a new typeface for brand communication, translating logotypes and advertisements in 18 languages, and developing an online asset portal through which associates worldwide can access files.

Another Fortune 500 client: Unisys Corporation. We helped Unisys reshape its messaging to reflect an organization defined not by products but by its people and processes. Our solution was a series of brochures that explain how Unisys facilitates global transactions and business growth, using information graphics to help employees, customers and press understand these processes and the role played by Unisys. Our content was repurposed to fuel the corporate website, explanatory videos and a press event in New York City in which the company’s CEO told the story presented in our brochures.

We have also worked with smaller companies on branding initiatives, including Splashlight studios in New York City and Miami, Crazy Mocha Coffee Company in Pittsburgh and the Watchung Deli in Montclair, NJ — home of the Angry Dwarf sandwich!