Joe Zeff Design is a pioneer in the field of computer-generated illustration, having been one of the first studios to use animation software to create photorealistic imagery for print. Our work has appeared on hundreds of magazine covers, as well as advertising campaigns, book jackets, Broadway theater posters and chart-topping album covers. Our speciality is blending information with illustration to deliver content. We’re able to create photorealistic renderings that bring life to concepts, typography, information graphics and virtual product shots. Many times these images look like photographs, but are actually created digitally by building wireframes and rendering them using LightWave 3D, an animation program. As a result, our work can often be repurposed as animation for websites, television, iPads and Android tablets, providing additional value for clients who face the challenge of producing artwork for multiple delivery channels.